PPC Training - Is a Pay Per Click Consultant the Answer?
There are many ways to get PPC training - do it yourself, hire a PPC consultant, or invest in an online training resource. Which is best for you? (more…)
Who Needs PPC Training?
Simple answer - everyone. That’s because it doesn’t matter how long you have been in the business, or how much experience you bring to the table, changing technologies and techniques mean there is always more to learn. How Can You Get PPC Training? (more…)
Bad Advertising - Zappos
In my occasional Bad Advertising series here on TrafficAndConversion.com, I write about advertising and marketing that strikes me as misguided, wasteful, or just plain wrong.
In the past, I’ve railed against a local shopping mall store which totally mis-spent its advertising. That beauty shop, which had advertising posted in the men’s room at the mall, among […]
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Google Search Network and Content Network
What is the difference between the Google Search Network and the Google Content Network? The search network is made up of Google search partners. They are AOL, Netscape, Earthlink, Compuserv, Ask, Shopping.com, AT&T Worldnet and of course Google. Advertiser’s text ads can appear alongside these search partners search results. (more…)